HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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Although the company has been successful in the initiative and has been scaling up, it faces problems from time to time for which it comes up with innovative solutions. This is a case where the social goals are helping achieve business goals.

The products are then sold door-to-door or through petty shops at home. Case analysis, solutions to problems, articles related to different subjects sthdy management studies etc.

It includes a full income statement, balance sheet and cash flow analysis of HIND. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. News You Can Use. Moreover, the company has ready consumers in the SAs who become users of the products besides selling them.

Here you will get all the material related only to management studies. India is in its villages and so if villages develop so shall India.

Gaur View my complete profile. These include poor infrastructure, dispersed settlements, lack of education and a virtually nonexistent medium for communication. More Views on News. Piyush Nagarkar January 13, at Also includes updates sttudy the valuation of HIND.


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HUL: Project Shakti business model overview – Views on News from Equitymaster

Equitymaster ;roject Research Private Limited. Thank you for posting your view on Equitymaster! However, rural markets present their own sets of problems. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and pgoject disclaims all warranties and conditions of any kind, whether express or implied. SinceEquitymaster has been the source for honest and credible opinions on investing in India.

It is amply clear that India can never progress unless it empowers its womenfolk.

HUL: Project Shakti business model overview

The 5 Minute Wrapup Profit Hunter. Project Shakti has been replicated in Pakistan and Sri Lanka. Yes it is a profitable. Furthermore, retailers cannot be present in all the centres as many of them are so small that it makes them economically unfeasible.

Here’s an analysis of the annual report of HIND. This programme will help provide HUL with a growing customer base which will benefit the company for years to come. Equitymaster Agora Research Private Limited hereinafter referred as ‘Equitymaster’ is an independent equity research Company.

We feel that with this initiative, HUL has been successful in maintaining its distribution reach advantage over its competitors.

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Here an artificial market place was created with music and promotion and the ladies were able to sell their products in a few hours without encountering any projecg or bias. It was indeed a great initiative by HULprobably whakti trend setter for the other big corporations ,to focus on rural markets. As the debate heats up on who the future belongs to – electric vehicles or Internal Combustion Engines, here’s a stock that makes sure you will be on the winning side, without taking sides.

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Management studies entries: Case: ‘Project Shakti’ of HUL

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Release Notes Terms Of Use. Read on for a complete analysis of HIND.

Empowering Women – and Men

Market Stats Other Indices Gold. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

She prlject a 13 per cent commission on products sold directly to consumers, and three per cent on goods sold to retailers.